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Health Care Management

This guide provides quick access to the best resources at WU for conducting research related to health care management research

Locating SWOT Analysis using the Business Source Elite Database

From the A to Z Database List, navigate to the Business Source Elite Database

  1. From the top navigation choose Company Profiles
  2. Enter the Company Name, then click Browse
  3. From the results list, click the MarketLine Report associated with the Company (downloads PDF)
  4. Search the table of contents for SWOT Analysis

In the example below we searched for "Pfizer Inc" and the SWOT analysis was found on page 29 of the MarketLine Report.

Finding SWOT analysis using Business source complete database, as described above

Locating SWOT Analysis using the ProQuest Central Database

From the A to Z Database List, navigate to the ProQuest Central Database
NOTE: These instructions are also applicable to the ABI/INFORM Complete Database too.

  1. From the top navigation bar, select Browse
  2. You will find Company/Industry Information under the Industry and Market Research section and under Hoovers Company Profiles

locating company information using proquest, as described above

3. You can Browse by Subject or Location, select the report you want to view
4. Use the Preview to check the report for SWOT analysis, or
5. Click Full Text PDF
6. Navigate to the Table of Contents to locate the SWOT analysis

Cited Reference Searching

What is cited reference searching?

Cited references are the articles, books or other materials listed in a bibliography or as works cited in a particular publication. Because citation databases index each reference, it is possible to search these cited references. One can follow a particular cited reference, or cited author, forward in time to find more current articles that have also cited that author or work.

Why use cited reference searching?

  • To locate current research based on earlier research
  • To find out how often and where a publication is being cited
  • To find out who is citing a particular paper
  • To find out how a particular research topic is being used to support other research
  • To track the history of a researcher or a research idea
  • To determine how well your own published research is cited for promotion/tenure considerations

How do I find resources that allow for cited reference searching?

Go to A-Z Database List, select Indexed from the All Database Types dropdown, see example .