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Research Poster Design

How-to guide designed to assist with the development and design of academic posters.

Using Data to Tell Your Story

Sometimes the tables and figures that work for your written research don't effectively tell the story of your poster.  This example has two graphics that were visualized from their original form into visual story telling devices.

Original poster with graphics from reference sources

Graphic 1: Table with Percentages

Before

Table with percentages.  Caption: Comparison of pre and post-intervention student confidence questionnaire measures

What is the purpose of this table?  To show that there were improvements in each of these components after the researcher's intervention.  Do we need to know exact numbers to understand that there were improvements?  No.  So how can we turn this into something that tells our story?

 

After

Visualized results with percentage of change and icons from flaticon.com

Because the story centers around the improvements that happened after this intervention, I translated the data into percentages of improvement.  Instead of including information about standard deviation and mean scores, I broke down the concepts into how they could be visualized as icons.  These icons are from flaticon.com, if you use free versions of the icons you should cite the creator and the website in your references.  This visualization of data tells the viewer that there were significant improvements in each of these areas of interest.

Graphic 2: Bar Graph

Before

Bar Chart with caption: participant SCQ rating of self-efficacy and overall confidenceWhat is the purpose of this bar graph?  To show that students were more confident after the researcher's intervention.  How can we tell this story?  The x-axis of this graph is comparing low, medium, and high ratings - but we aren't interested in the ratings, we're interested in the improvements.

After

Visualized data with x-axis highlighting pre and post intervention attitudes toward self efficacy and confience

Changing the x-axis to what the researcher is comparing - pre- and post-intervention scores - tells the story that students rated themselves more favorably after the intervention.

 

Design with Recommended Changes

Poster with reimagined visuals

Visualizing Qualitative Data

Original poster with qualitative data as quotes

This poster was given to me with additional quotes from participants of the survey.  After making the font sizes consistent, I found icons, again from flaticon.com, to represent potential survey respondents.  These may not look like the actual people who responded, but that isn't important.  What's important is that you create a human connection with your viewer so that they aren't looking at a wall of text.  I also included a photograph from unsplash because I had space to fill and, again, wanted to break up the text and create a human connection.

Recommended changes to visualize poster