Think of your favorite websites, is it easy to navigate? Are you able to find the information easily? Try incorporating similar design to your web page.
Only use images & media in a way that complies with copyright rules & regulations. Try using Creative Commons search to find images, music, and media that is cleared for commercial purposes, or modify, adapt, or build upon. Searches in CC will include results from Google Images, Flickr, Wikimedia and more!
Keep accessibility in mind when creating your web page, use the WAVE web accessibility evaluation tool to ensure people with disabilities are able to access the information and resources on your web page. (Read more about accessibility here.)